Passion Still Remains Strong to be "The Surface Care Specialists”

What began a century ago as a simple furniture polish laboratory and plant in the garage of founder Frank Meguiar Jr., now spans the globe as an international car care brand. Celebrating its 110th anniversary in 2011, Meguiar's® Inc. has become one of the world's leading surface care product companies, providing highly specialised products for almost every conceivable type of surface.


Never did Frank Meguiar, Jr. foresee what his first bottle of furniture polish would evolve into in 100+ years, with the help of his family Frank Meguiar set up a small production plant in his garage, using an egg beater and a tin bath he created his first bottle of polish. Each night he would make enough polish to fulfil the days orders and pay for his families groceries.


Horseless wooden carriages caught Frank Meguiar, Jr's. attention, they were coated with the same finishes as furniture, which lead to an obvious transition and lead Meguiar's into the car detailing industry.


Frank Meguiar, Jr. was determined to never sell a product unless he was convinced it was the best of it's kind on the market, a belief that the company still follows today, and as a result has generated millions of enthusiastic users worldwide.

Frank Meguiar, Jr. passed away, and the family business was taken to the next level by his three sons, Maurice the eldest managed sales, Kenneth the youngest managed production, and Malcom the middle son created the formulations, his passion is what created many of the company's existing formulations, including Meguiar's Cleaner Wax (Now Meguiar's Wet Look Cleaner Wax) - the number one selling liquid car wax in America. 

In the early years, Meguiar's Mirror Glaze was intended for professional use by car manufacturers, car dealers, bodyshops and detailers. Custom painters would polish their customers cars, and these cars started attending car shows. Car shows rose in popularity in the 60's and a growing number of people began pressuring retailers to stock Meguiar's Mirror Glaze products.


Following constant demand from enthusiasts, Meguiar's officially launched the Classic Line of products for the consumer, a line that still exists today.

Meguiar's expands into the global market.

After the successful step into the global market, Meguiar's Launches the Gold Class Range.

A century after the first bottle of polish was created, Meguiar's celebrated 100 years of keeping planes, trains and vehicles looking their best, as well as being acknowledged as one of the world's leading surface care product companies.

Meguiar's passion for innovation sees the launch of a fully synthetic line of car care products under the sub brand NXT Generation.

Meguiar's Ultimate Range, pushes the boundaries and delivers to the consumer the most technologically advanced and best performing range of Meguiar's products

The difference for the Meguiar's® brand has been the inborn passion for what we do; it fuels the driving force that moves us forward and exhilarates us every day. We view the company as much more than a business or an opportunity to make money - Meguiar's products are a way to provide car crazy enthusiasts an opportunity to express their utmost pride with their vehicle and overall passion for the car hobby.

In his wildest dreams, it's doubtful that in 1901 Frank Meguiar Jr., could have foreseen what his first bottle of furniture polish would evolve into over the next 110 years. When Meguiar first began, he made one bottle of polish at a time using an eggbeater. Eventually he was able to produce enough products at night to fill the orders he would generate the next day and pay for the family's groceries.

The arrival of the first horseless carriages turned Frank Meguiar's attention to the automobile. Made out of wood, they were initially coated with the same finishes that were applied to furniture. It was an easy transition that set the course for the company's preeminence in the car wax business today.

From his first bottle of furniture polish, Frank Meguiar Jr. was steadfastly determined never to sell a product unless he was convinced it was the very best of its kind on the market. To this day, the company follows that dictate and, as a result, has generated millions of enthusiastic users around the world. We describe our customers as "raving fans."

When Frank Meguiar Jr. passed away in 1950, his three sons, who were his business partners, took the company to the next level. Maurice, the oldest, was the sales manager. Next came Malcolm, who shared his dad's love for formulating and created most of the products that the company offered, some of which are still marketed today, including Meguiar's Cleaner Wax, which is still one of the best selling liquid car waxes in America. The youngest of the three brothers, Kenneth, was in charge of production. It was the perfect partnership and through their hard work and leadership the company thrived through its second generation.

In the early years, Meguiar's Mirror Glaze polishes and waxes, intended for professional use, were primarily used by car manufacturers, car dealers, body shops and detailers. Most custom painters polished their customer's automobiles with Meguiar's products, so the majority of cars put on display in car shows reflected finishes achieved with the use of Meguiar's professional line products. As car shows became prevalent in the 60's, those attending began to recognise that the use of Meguiar's polishes was the key to create brilliant, high gloss finishes. Growing numbers of people began pressuring retailers to stock Meguiar's Mirror Glaze products. Compelled by the demands of these enthusiastic fans, the family formally introduced its Meguiar's brand of consumer automotive products in 1973, headed by current President of Meguiar's Inc. Barry Meguiar, the son of Malcolm Meguiar. Fast forward to today, the Meguiar's line of products still saturate the consumer marketplace, offering car care solutions for the hobbyist and the do it yourself lover alike.

From its inception, Meguiar's has been an active participant in the collector car hobby. Barry Meguiar explains, "We are car guys who happen to be in the car wax business. The ultimate experience for us comes when our two passions merge in the exhilaration of "Best of Show" winners who regularly use our products."

Meguiar's sponsors and staffs more than 100 car show events across the country and around the world each year featuring every type of collector car from hot rods and muscle cars to exotic sports cars and vintage classics. In addition, the company supports more than 3,500 car club events every year. At almost every car show and automotive museum in the country, you will find an abundance of Meguiar's products proudly used to maintain and showcase prized automobiles.

Meguiar's love for the collector car hobby is also expressed on the country's airwaves. Barry Meguiar hosts Car Crazy radio and Car Crazy television on the Velocity Channel, providing listeners and viewers from around the world with an insider's look at icons of the collector car hobby.


Meguiar's is proudly represented by Smits Group - the sole agent for the Meguiar's brand in New Zealand. Smits Group has been supporting the car hobby for over 35 years.

The Meguiar’s New Zealand team loves cars, and we love sharing the knowledge, skills and passion with car enthusiasts, we love it when our cars look great, and love it when we can help you make your car look great!

• Supporting Car Clubs Around NZ - Meguiar’s give away over $10,000 worth of products each year to car clubs for their events. We also host ‘Car Club nights’ - a training evening for your car club so you can learn all the basics of car care, contact us at for more information or if you wish to host a training night for your club.

• Car Shows - If you’re at a car show in NZ, chances are we’re there too! Meguiar’s love to be where the cars are, so keep an eye out for us next time and feel free to come and ask the team for technical advice.

• It’s our passion - We’re so passionate about cars that we’ve even dedicated a website to it, at you’ll find photos from events, lastest products, news, gear guide, training videos and more!

• Website - Keep up to date with the latest from Meguiar’s at or where you can buy online, check the latest news, and get some hot deals on Meguiar’s products.

• Facebook - Keep in touch with us via Facebook (and win some prizes too from time to time). &

• Instagram - Post and share your car photos with us on Instagram @lovemycarnz #lovemycarnz

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